STRONG AND CLEAN END CAPS AT LOWE’S HOME IMPROVEMENT
When Lowe’s recognized their store decor was becoming dated, they turned to long-term partner Pratt Visual Solutions to help enhance their customer experience. The goals was to create a strong, clean decor program. Additional challenges were to improve wayfinding, reduce sign clutter, and decrease the cost of end cap marketing.
The collaboration between the Lowe’s store environment and our design teams ensured a smooth project from design to proof of concept. After testing in select stores, Lowe’s chose Pratt to produce and install the new decor package. The improved store experience helps customers better navigate the aisles, incorporates marketing messaging featuring key customer programs and benefits and increases sales by better utilizing end cap real estate.
While the results from the tests were impressive, a leadership change at Lowe’s stalled the project. However, when all was settled, Pratt’s capabilities spoke for themselves. We eventually won the RFP to produce materials for their 1,700 stores, with the assistance of The Bureau, another Vomela company. The installation of the new store decor package is rolling out to 50 stores per week during a nine-month period.