NEW MENU BOARD PROGRAM FOR OFFICEMAX

The Challenge

Taking In-Store Signage to the Max

OfficeMax wanted to improve its in-store signage to communicate the company’s wide variety of service offerings. Their visual merchandising team engaged The Vomela Companies, our parent company, to develop their vision of a ‘menu board’ that highlighted, at a glance, printing and copying services and its technical business solutions. This sign system needed to be permanent, with the flexibility for expanded service offerings, updated pricing, and promotions.

The Solution

Our solution-minded development team designed and engineered a prototype of a two-sided metal frame, with partitions to house a series of modular signs. Once the prototype was tested, refined and approved, we were awarded a nationwide rollout for 830 OfficeMax stores – including Alaska, Hawaii and Puerto Rico – to be completed in a 10-week time frame. Among Pratt Visual Solutions, two other Vomela facilities shared in the print manufacturing, assembly, and shipping to meet the fulfillment commitment of two crates of product to 100 stores each week.